How to Build the Perfect AM Skincare Ritual for Hydrated, Glowing Skin

By Alice Anzanello

Your morning routine, elevated with Setosa.

Why Your Morning Skincare Ritual Matters

Your AM skincare ritual is more than a routine, it’s an essential step in protecting, hydrating and preparing your skin for the day. Using the right products in the right order ensures your skin barrier stays healthy, hydrated, and glowing from morning until night.

1. Gentle Morning Cleanse

Start by removing overnight oil, sweat, and impurities without stripping your skin’s natural moisture.
Tip: Choose a gentle cleanser designed for daily use to maintain a balanced pH: Setosa Enzymatic Cleansing Mousse.

2. Target Eyes & Lips with a Contour Serum

The delicate eye and lip contours need specialised care. Our Eye & Lip Contour Serum is formulated with hydrolysed marine collagen, cross-linked hyaluronic acid, and black pearl extract to smooth fine lines, reduce puffiness, and hydrate these fragile areas without heaviness.

3. Hydrate & Repair with a Serum

A morning serum delivers concentrated actives where your skin needs them most.
Setosa’s Luminous Face Elixir combines COSMOS-certified snail mucin, orchid stem cells, and multi-molecular hyaluronic acids to hydrate deeply and support skin elasticity, making it perfect for all skin types, including sensitive skin.

4. Moisturise to Lock In Hydration

After applying your serum, layer a lightweight moisturiser: Setosa Anti-Aging Face Cream. This locks in hydration, smooths skin texture and creates the perfect base for makeup. 

Your Morning, Simplified and Soft

By following these morning skincare steps, your skin will feel refreshed, hydrated, and protected throughout the day. Setosa products are designed to deliver high-performance results while staying gentle enough for sensitive skin, making your AM skincare routine both simple and effective.